The School of AI and Liberal Arts (SAI) at Beijing Normal-Hong Kong Baptist University (BNBU) hosted its first High Table Dinner on April 2 2026, bringing together faculty and students to explore the intersection of sports and technology.
The event featured Prof Luiz Moutinho, Visiting Professor of Marketing at the University of Suffolk and Member of Academia Europaea, as the keynote speaker. In his talk titled “Visionary TechnoSports”, he shared insights into how emerging technologies are reshaping the sports industry, driving a shift towards data-driven and interactive futures.
BNBU Provost Prof Patrick Chau presents a souvenir to Prof Luiz Moutinho
In his opening remarks, Prof Chen Zhong, Dean of SAI, introduced the High Table Dinner tradition and highlighted its role in fostering academic exchange at BNBU, while introducing the guest to the audience.
Dean of SAI Prof Chen Zhong addresses the audience
Prof Luiz Moutinho during speech
Drawing on decades of research in artificial intelligence, neuroscience, and consumer behaviour, Prof Moutinho discussed how technologies such as AI, wearable devices, biometrics, and blockchain are transforming sports—from athlete training and performance analysis to immersive spectator experiences. He also raised important questions about data ethics and the need to preserve the humanistic values of sport in an increasingly data-centric landscape.
The event concluded with an interactive Q&A session, where students engaged in lively discussions on topics including AI officiating, data privacy, and fairness in technology, reflecting strong interest in the evolving relationship between sports and innovation.
A BNBU student talks with Prof Luiz Moutinho
BNBU students perform at the High Table Dinner
From SAI and MPRO
Reporter: Cecilia Yu
